“LET'S TALK ABOUT SOMETHING BESIDES MONEY FOR A MOMENT”
Here is the car of your dreams muscular, economic, and safe get to your destination safe in no time.
Saturday, March 28, 2015
Saturday, March 21, 2015
EOC Week 10: Action Agenda
Action Agenda
Blog Three: Ideas: main
visual plus verbal components that work cooperatively.
My idea is to get any and every
gander, age attention to buy my product.
Blog Two:Brand Identity: Any campaign must
work with the visual and verbal brand identity. My brand will be Dodge
Challenger RT “The objectives of [public service] ads are education and awareness of significant social issues, in an effort to change the public's attitudes and behaviors and stimulate positive social change.”
Blog Three:Media: What can this story do in
each specific medium? What can it do for its audience? It will provide
consumers information and details of the product .
Blog four: Unity and
Variety of Messages: A campaign needs to have an overarching story or theme.
Each ad unit has the same tagline. It will gave the message of getting what you
feel and dream for.
Blog five: Unity and Variety of Design:
Imagery and typeface choices should contribute to the audience's understanding,
recognition, and memory of the campaign. Too much variety in images, color
palette, and type may result in a loss of coherence across the campaign. Each
ad unit looks like it belongs to the other; they all have a family resemblance. it will be remember by the differences of themes that will be in the pictures
Blog six: Style: A visual look and feel based
on consistency in imagery and type, the particular characteristics that
contribute to the overall appearance. Typeface choices, color palette,
textures, patterns, compositional modes, kinds of images (illustration,
photographs, etc.), graphic elements, and nature of the imagery all contribute
to a look and feel. I will be using thumbnails showing the product and
comparing the product with competition.
Brand Experience: Each ad unit
creates a brand experience, such as marketing as service or utility,
entertainment, enlightenment, or any other engaging experience. It will convince
consumers that the product is safe, economic, good looks, muscular and sporty
car.
Saturday, March 7, 2015
Analysis of Project in the Real World
“LET'S TALK ABOUT SOMETHING BESIDES MONEY FOR A MOMENT”
“Time is Precious” Why waste time on your way"
‘If your friend is
driving recklessly, say something.’”
American muscle car provides you security,
power and efficiency on the road, Challenger it’s a powerful car, majority of
people have a habit of a routine style where is always on the clock, by driving
this powerful car means no waiting time starting the car by doing in from your
room, living room, finishing getting ready to leave and get on your destination
on a simple light, or stop to get your car going again, you save yourself some
time that can save you get in trouble.
Charger available as Sedan
Available in a four door
V6 fuel
7 inch screen
“That's
great, what about this …”
Competition: Mustang GT and charger RT
Unfortunately Mustang does not has much to
offer this year
“BOO”
My car offers a classic looks with the advantage of the latest
technology 8.4 Touch Screen navigation system
Challenger has a Scat Pack Model VS Charger or Mustang GT don’t
o The Iconic SHAKER Hood
o Mopar® Cold Air Intake with Conical Air Filter
o 20-Inch Polished Aluminum Wheels with Black Pockets and Satin
Finish
o Standard Super Track Pak that includes High-Performance Steering,
Heavy-Duty Four-Wheel Disc Antilock Brakes, Sport Suspension and Performance
Tires
o Gloss Black Split Grille, Satin Black Fuel Filler Door, Spoiler
and SHAKER Graphics
o High-Performance Sedoso/Ballistic Cloth Seats with Tungsten Accent
Stitching
The big idea
The big idea is to get "eye contact" people attention by using classic but sporty ideas. A
advertisement that convince the people that is what they need and want at the
same time to become consumers of my product. “We are given a voice, and we have to be
responsible in how we use that voice.”
The idea
is to introduce and make people believe is for any age and ganger. Everybody
likes attention and look good by advertising a classic sophisticate feel
attractive to see and admire the car woman would feel good makes them feel
like the “IDEAL
WOMAN”
getting
attention, teens loves sport cars by advertising a fast muscular and racing
model would want own the car. most important affordable
Planning on putting some thumbnails together showing different
scenario of how this product would work. That's “real life”
Creative
Content
my content is about different scenarios, like teens, single,
married men, sophisticated women, athletic people driving or buying the
car, make them say
“I don't want to be more creative.” this is “above the
line” and “Don't leave home without it.” would make customers “keep going.” like a “COMPASS” showing off their new car a
muscle sporty car. it will be a billboard.
Creative Conten
Creative Content
“We are given a voice, and we have to be responsible in how we use that voice.”
my content is about different scenarios, like teens, single, married men, sophisticated women, athletic people driving or buying the car, make them say “I don't want to be more creative.” this is “above the line” and “Don't
leave home without it.” would make customers “keep going.” like a “COMPASS” showing off their new car a muscle sporty car. it will be a billboard. “Creating the content and interface required us to draw on literally all of Planet's different specialties, across design, motion, interactive, and strategy. We jumped at the chance to help tell Teva's story in such an innovative way.”
Promotion
Quotes
1.
Have you ever spoken up
2.
Ad
3.
public's attitudes and behaviors and stimulate
positive social change.”
4.
‘If your friend is driving recklessly, say
something.’”
5 “We are given a voice, and we have to be responsible in how we use that voice.”
5 “We are given a voice, and we have to be responsible in how we use that voice.”
6. “BOO”
7.
“We are given a voice, and we have to be
responsible in how we use that voice.”
8.
I guess they're pretty good, but I haven't been
there in a long time.”
9. “Under what circumstances do we think things are real?”
10. “keep going.”
10. “keep going.”
11. “that's
great, what about this …”
12. “look”
13. “sound”
14. “real
life”
15. “right
thing”
16. “I
don't want to be more creative.”
17. “Beauty
and the Beast,”
18. “above
the line”
19. “IDEAL
WOMAN”
20. “Creating the content and interface required us to draw on literally all of Planet's different specialties, across design, motion, interactive, and strategy. We jumped at the chance to help tell Teva's story in such an innovative way.”
The Big Idea
The big idea
The big
idea is to get "eye contact" people attention by using classic but sporty ideas. A
advertisement that convince the people that is what they need and want at the
same time to become consumers of my product. “We are given a voice, and we have
to be responsible in how we use that voice.”
The idea is to introduce and make people believe is for any age and ganger. Everybody likes attention and look good by advertising a classic sophisticate feel attractive to see and admire the car. Getting attention, teens loves sport cars by advertising a fast muscular and racing model would want own the car. most important
The idea is to introduce and make people believe is for any age and ganger. Everybody likes attention and look good by advertising a classic sophisticate feel attractive to see and admire the car. Getting attention, teens loves sport cars by advertising a fast muscular and racing model would want own the car. most important
Planning on
putting some thumbnails together showing different scenario of how this product
would work. That's “real life”
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