Action Agenda
Blog Three: Ideas: main
visual plus verbal components that work cooperatively.
My idea is to get any and every
gander, age attention to buy my product.
Blog Two:Brand Identity: Any campaign must
work with the visual and verbal brand identity. My brand will be Dodge
Challenger RT “The objectives of [public service] ads are education and awareness of significant social issues, in an effort to change the public's attitudes and behaviors and stimulate positive social change.”
Blog Three:Media: What can this story do in
each specific medium? What can it do for its audience? It will provide
consumers information and details of the product .
Blog four: Unity and
Variety of Messages: A campaign needs to have an overarching story or theme.
Each ad unit has the same tagline. It will gave the message of getting what you
feel and dream for.
Blog five: Unity and Variety of Design:
Imagery and typeface choices should contribute to the audience's understanding,
recognition, and memory of the campaign. Too much variety in images, color
palette, and type may result in a loss of coherence across the campaign. Each
ad unit looks like it belongs to the other; they all have a family resemblance. it will be remember by the differences of themes that will be in the pictures
Blog six: Style: A visual look and feel based
on consistency in imagery and type, the particular characteristics that
contribute to the overall appearance. Typeface choices, color palette,
textures, patterns, compositional modes, kinds of images (illustration,
photographs, etc.), graphic elements, and nature of the imagery all contribute
to a look and feel. I will be using thumbnails showing the product and
comparing the product with competition.
Brand Experience: Each ad unit
creates a brand experience, such as marketing as service or utility,
entertainment, enlightenment, or any other engaging experience. It will convince
consumers that the product is safe, economic, good looks, muscular and sporty
car.
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