Week 1 EOC Volswagen Lemon

               Most Famous ad on the 20^th Century That stands above all others.

A tough sell Doyle Dane was hired by Volkswagen to introduce the Beetle into the U.S market in 1960. Even the beetle was tiny and well, ugly, who would buy it?

On the other hand the beetle was manufactured by Germans, plant built by Nazis. When 15 years earlier World War had ended, which developed an envision a public relationship nightmare.

( VolksWagen ad campaign was far from a lemon)

Impact of the Campaign The persona well brand by VW Beetle’s would future-proof VW’s business years to come.

(Impact of the campaign)

Volkswagen said we should think small” and that their car was a “Lemon”  

(The best Volkswagen Ads from their 1960’s Campaign)

Volkswagen think all