EOC Wee:7 The Pitch

The Pitch 

Challanger Hemi 2015

            I choose this car because is a racing powerful car, which I really enjoy that type of cars besides classics. This is a V8, 707 Horse Power and a 650 LB-FT Torque with an option of automatic transmission with paddle shifters, leather and heather seats.  Also comes with the latest technology features like screen navigation system, and LED Headlamps.  It’s a beautiful and powerful car that for sure gets any ones attention and most important it’s safe for drivers and occupants. Comes in variety of colors and upgrades to choose from for sure a sporty car but also very handy to use for daily purposes.  

EOC week: 6 Allen Sherman

Allen Sherman 

Boo- Lanolin wave: A product to help maintain curls

 Fluoristan; a white powder that is used to fluoridate toothpaste

fluoride - a salt of hydrofluoric acid

 Retsyn: Long one of America’s most popular mints, Certs was the first breath mint tobe nationally marketed in the United States, and has been a fixture atAmerican drug stores and convenience stores since its debut on the marketin 1956.

Autronic Eye: Automatic headlights

man with the eyepatch: Hattaway shirts URL: www.theweejun.com/tag/american-style/

EOC week 1: Volkswagen Lemon

Saturday, January 24, 2015

Most Famous ad on the 20^th Century That stands above all others.

A tough sell Doyle Dane was hired by Volkswagen to introduce the Beetle into the U.S market in 1960. Even the beetle was tiny and well, ugly, who would buy it?

On the other hand the beetle was manufactured by Germans, plant built by Nazis. When 15 years earlier World War had ended, which developed an envision a public relationship nightmare.

( VolksWagen ad campaign was far from a lemon)

Impact of the Campaign The persona well brand by VW Beetle’s would future-proof VW’s business years to come.

(Impact of the campaign)

Volkswagen said we should think small” and that their car was a “Lemon”  

(The best Volkswagen Ads from their 1960’s Campaign)

Volkswagen think all 

EOC WEEK 4 contemporary woman

In this picture clearly shows the value of woman to man and the ideal woman for man was back on the 50’s. 

By showing his wife serving and take care of him is her job.

Gives manpower to believe those women are their wives should be available and ready for his needs.

In this add shows a very clear perspective from man of woman

Specified that woman are good to serve man ignore that woman 

Specially in the new century are much more capable of many 

Duties other than serving man. 

The idea is to proof woman we are in the 2000’s and woman can enjoy the please of cigarettes without being judge.

Branding is define by showing woman had become independent and strong value in society. Stating that woman can have her own brand tobacco gives u the freedom of using it as women desire. 

Doritos Crash The Super Bowl 2015| Doritos "AIRPLANE" Super Bowl Commerc...

Week 1 EOC My voice

Azalea Ventura

            Has a child I always remember dreaming about runways, celebrities, models, cameras, all about fashion. I was fascinated just with a fashion dream overall. I come from a humble family, born in California raised in Mexico, came to United States when I was 10 yrs. Old, my  mother at the time open her own bridal shop in which I used to helped doing everything for wedding dresses, I stated my family at a young age, I had the necessary to work, and work hard for my kids and myself, as a single mom school was not an option for me anymore at that point of my life I decided to focus on my family working as a dental assistant descent job and career but not what I dreamed of . Later in life I worked for a modeling school in which I realized fashion, runways is what I need to focus and work for. I believe and know that Art institute will give me the tools to develop my ability of design what I want, I always had the passion for and one day my name will be in the runways.

Week 3 EOC Tobacco

1. Determine the scenario: What happens in this frame?
the scenario is mature woman in a family setting in her home with her child and her tobacco cigarettes in arms reach.

2. What is the setting? What are the conditions?
cuddling child to express gentleness and caring, candle is lit to identify a warm environment. the house setting with the cigarettes near to show an acceptable and sensible environment for tobacco consumption.

3. Who are the people or groups?
woman and people that don’t like the traditional heavy tobacco taste and feel.

4. What is their point of view around this specific experience?
the point of view is to lighten the perception of tobacco use more reasonable and topical, and to position their brand as an easier and more responsible option for consumers.

5. What are their goals?
to reach people who has a fear of smoking to the preconceived notion or experiences that infer tobacco use to be overwhelming to the sensitive.  

6. What are their assumptions? What are their perceptions?
the assumption is that other brands aren't considering customers who don't want to have a traditional tobacco experience.

They perceive people will associate a mother cuddling a child as a warm and socially acceptable setting to give the customer the a sense that the brand is considered a more sensible and lighter version of tobacco use.

7. Are there conflicts? Is there cooperation?
Yes. the conflict is using a picture of a mature woman and a baby will cause many consumers to reflect on the heath conflicts from tobacco use, and paints a more unrealistic and non ideal picture of a traditional family, which causes the consumer to focus on the condition of the people in the picture instead of the benefit of the tobacco brand.

8. What are the outcomes?
The outcome is that many brands sell a few different types of light brands to accommodate consumers who are sensitive to the traditional tobacco use and taste.