Saturday, March 7, 2015

Creative Conten

Creative Content
“We are given a voice, and we have to be responsible in how we use that voice.”
my content is about different scenarios, like teens, single, married men, sophisticated women, athletic people  driving or buying the car, make them say     “I don't want to be more creative.” this is “above the line” and “Don't leave home without it.” would make customers  “keep going.” like a “COMPASS”  showing off their new car a muscle sporty car. it will be a billboard. “Creating the content and interface required us to draw on literally all of Planet's different specialties, across design, motion, interactive, and strategy. We jumped at the chance to help tell Teva's story in such an innovative way.”


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