In this picture clearly shows the value of woman to man and the ideal woman for man was back on the 50’s.
By showing his wife serving and take care of him is her job.
Gives manpower to believe those women are their wives should be available and ready for his needs.
In this add shows a very clear perspective from man of woman
Specified that woman are good to serve man ignore that woman
Specially in the new century are much more capable of many
Duties other than serving man.
The idea is to proof woman we are in the 2000’s and woman can enjoy the please of cigarettes without being judge.
Branding is define by showing woman had become independent and strong value in society. Stating that woman can have her own brand tobacco gives u the freedom of using it as women desire.
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